About Linda
I've always believed that good design starts long before opening InDesign or Figma.
It starts by asking the right questions. Throughout my career, I've worked with agencies, corporate marketing teams, nonprofits, and Fortune 100 brands, creating print and digital marketing that helps organizations communicate clearly and achieve their goals.
I'm at my best when untangling complex challenges, finding practical solutions, and turning ideas into thoughtful, effective creative. Whether I'm building a campaign, designing a presentation, or preparing production-ready artwork, I enjoy making the process as smooth as the final product. Colleagues know me as someone who quickly earns trust through dependable execution and keeps projects moving forward—even when deadlines are tight or project requirements inevitably evolve.
At the end of the day, great design isn't just measured by how it looks—it's measured by how well it works. That's the standard I bring to every project.
Featured Work
Digital Marketing
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Role: Digital Designer
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Client: AT&T, DirecTV
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Deliverables: Enterprise email campaigns, landing pages, digital assets
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Challenge: Translate complex business requirements into engaging, brand-compliant digital communications while coordinating with multiple stakeholders.
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Result: Produced production-ready creative that minimized revisions, maintained brand consistency, and helped enterprise campaigns move efficiently from design through development.
Technology & Telecommunications
Digital campaigns, print communications, presentations, and enterprise brand assets for leading telecommunications brands.
Supporting enterprise organizations requires more than strong design—it demands collaboration, adaptability, and the ability to produce accurate work at scale. Across AT&T and DirecTV, I partnered with cross-functional teams to develop digital campaigns, presentations, print communications, and customer-facing marketing assets while navigating evolving priorities, multiple stakeholders, and demanding production schedules.
From enterprise email campaigns and presentations to print collateral and brand communications, my role focused on transforming complex business requirements into clear, production-ready creative that maintained brand consistency, minimized revisions, and helped projects move efficiently from concept through delivery.
Integrated Marketing
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Role: Writer/Graphic Designer/Art Director
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Clients: Lexus, Land Rover, Volkswagen et. al.
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Deliverables: Digital and Direct Mail
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Challenge: Create printed and digital pieces encouraging customers to come to the dealer, while keeping to strict branding guidelines for each dealer.
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Result: We achieved record ROI, and were awarded agency of record for Lexus, BMW, Acura and Volkswagen.
Automotive
Integrated print and digital marketing campaigns for luxury and mainstream automotive brands.
Over the course of my career, I've partnered with agencies and marketing teams to create campaigns for brands including Lexus, BMW, Toyota, Porsche, Honda, Acura, Mitsubishi, Jaguar, and General Motors. These projects ranged from national advertising and personalized direct mail to digital marketing and dealership communications, with an emphasis on brand consistency, production excellence, and customer engagement.
Presentations
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Role: Senior Graphic Designer
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Project: Representative Executive Presentation
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Deliverables: Presentation deck, data visualization, information design, iconography.
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Objective: Demonstrate the ability to transform complex business information into clear, engaging presentation materials.
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Outcome: Illustrates my approach to visual storytelling, presentation structure, and communicating ideas in a way that's accessible to executives, clients, and stakeholders.
Sample Executive Presentation
Executive presentations, sales decks, and information design that transform complex ideas into clear, engaging visual stories.
Due to confidentiality agreements, many of the presentation decks I've created for Fortune 100 companies cannot be shared publicly. The following presentation was created to demonstrate my presentation design approach and capabilities.
Financial Services
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Role: Art Director/Graphic Designer
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Clients: American Express, Union Bank
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Deliverables: Digital and Direct Mail
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Challenge: Develop and evolve integrated marketing campaigns for American Express and Union Bank while maintaining rigorous brand standards in the highly regulated financial services industry.
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Result: Produced cohesive print and digital marketing communications that reinforced trusted financial brands while meeting demanding production schedules.
Banking & Finance
Integrated print and digital marketing communications for American Express and Union Bank.
My financial services experience includes developing integrated marketing communications for American Express and Union Bank, creating customer-facing campaigns across print and digital channels. Working in a highly regulated, brand-conscious industry required balancing creative execution with meticulous attention to detail, production accuracy, and demanding deadlines.
Whether developing email campaigns, print communications, or business collateral, I collaborated with creative teams to deliver polished, production-ready materials that strengthened brand consistency and supported business objectives.
Healthcare
Healthcare Communications
Member education, enrollment materials, and regulated marketing communications for WellPoint Health Networks and Health Net.
My healthcare experience spans two major California health insurance organizations—WellPoint Health Networks (Blue Cross/UniCare) and Health Net—where I developed member-facing communications that balanced clear visual design with complex regulatory requirements. Working in an industry where every word and every detail mattered, I produced brochures, enrollment materials, and marketing communications that helped members better understand their healthcare benefits while maintaining strict production accuracy and brand standards. The work required careful attention to detail, accessibility, and the ability to translate complicated information into clear, approachable communications.
At WellPoint, I began on the Rapid Response Team as a writer before being promoted to Graphic Designer, giving me the unique ability to contribute both copy and design to critical projects. One executive brochure I researched, wrote, and designed for senior leadership received recognition from a Senior Vice President and earned a performance bonus. At Health Net, I built production templates that improved consistency across high-volume member communications and supported the rollout of a new member communications initiative. Across both organizations, I became known for delivering accurate work under aggressive deadlines while helping ensure that every piece met production, regulatory, and quality standards.
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Role: Writer/Production Artist/Graphic Designer
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Clients: WellPoint Health Networks
(Blue Cross/UniCare) & Health Net -
Deliverables: Member guides, enrollment materials, brochures, executive communications, production templates.
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Challenge: Transform complex healthcare information into clear, accessible communications while meeting strict regulatory and production requirements.
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Result: Delivered accurate, high-volume member communications under aggressive deadlines while improving production consistency through standardized templates.
Commercial Real Estate
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Role: Graphic Designer/Art Director
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Clients: Cochran Properties, The Business Complex at Cochran
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Deliverables: Brochures and direct mail postcards
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Challenge: Communicate with current and prospective tenants, promoting available spaces and introducing new property ownership opportunities.
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Result: Delivered clear, visually engaging materials that made complex property information easy to understand and supported both leasing and sales efforts.
Real Estate Direct Marketing
Developed marketing materials for a Southern California commercial real estate business, including property sales brochures and direct-mail campaigns promoting industrial properties to business owners and tenants. Projects combined property photography, location information, pricing and financing details, competitive comparisons, maps, and detailed property features into clear, visually engaging sales communications.
Work included developing property-specific visual identities and layouts, organizing complex real estate information, creating comparison graphics and location maps, and preparing final materials for print production.
Non-Profit
The Los Angeles Zoo, Red Ape Rainforest
One of the projects I'm most proud of was developing the fundraising campaign for the Los Angeles Zoo's Red Ape Rainforest exhibit. As Art Director, I created the campaign concept and designed the direct mail materials while managing production from concept through press. Like many nonprofit projects, the budget was limited, so the challenge was creating something emotionally engaging and visually memorable without relying on expensive printing techniques.
The campaign delivered approximately a 6% response rate, significantly outperforming what is typically expected from a direct mail fundraising campaign. More importantly, it helped generate support for a major new exhibit at the Zoo. I enjoy projects where thoughtful design contributes to a real-world outcome, and this campaign is still one of my favorite examples of how strategic creative work can make a measurable difference.
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Role: Art Director / Designer
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Client: Los Angeles Zoo & Botanical Gardens
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Deliverables: Direct Mail Campaign
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Challenge: Inspire donations on a nonprofit budget
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Result: ~6% response rate